Redevelopment of an Irish Whiskey brand center - Dublin, Ireland
Brand Center Design, Concept & Content Development
The newly renovated Jameson Distillery Bow St. provides the ultimate Jameson brand experience in its original home, connecting guests with the passionate people, innovative process, and indomitable spirit of Jameson Irish Whiskey.
Concept, planning and content development created for the redevelopment of Jameson whiskey’s birth place. The experience re-opened in 2017 and has since garnered international awards including:
- Thea Award for Outstanding Achievement for Brand Experience, 2018 - Themed Entertainment Association
- Thea Bronze Award in Corporate Communications and Storytelling, 2018 - Themed Entertainment Association
- Gold Award for Immersive, Interactive and Intelligent Consumer Experience, 2018 - Distilleries Masters
- World’s Leading Distillery Tour, 2018 - World Travel Awards for - BRC Imagination Arts
Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com
Project - Jameson Distillery Bow St
A mutli-faith and scholastic exploration of the content and impact of the Bible - Washington DC, USA
Museum Design Concept & Content Development
The Museum of the Bible hosts one of the world’s largest collections of biblical artifacts and invites all to explore the history, impact and narrative of the Bible through a rigorous multi-faith scholastic lens.
Concept and content development created for ‘The Stories of the Bible’ takes guests on an immersive experience through the narratives of the Hebrew Bible (Old Testament) and the New Testament. The experience opened in 2017, receiving international awards including:
- Voted 2017’s Top 10 Best New Attraction, 2017 - USA Today 10 Best Reader’s Choice
- Gold Award Winner for Best Museum Environment, 2018 - Experience Design and Technology Award
The story of Canada’s indigenous peoples is to dramatically expand at Fort Edmonton Park, Canada
Vision Master Plan
An essential element of Canada, and Fort Edmonton Park’s, story will be explored in a new interpretative attraction. The Indigenous Experience will explore the story of the First Nations pre- and post- contact.
Set in immersive parklands with discovery trails, camps and an amphitheater, the site will include an underground cultural hall - with media skies, a running creek, exhibits, functioning camps and workshops. Live performance with immersive effects and media will explore the cultural symbolism of ‘pehonan’, the ceremonial meeting of the many tribes that passed along the Saskatchewan river.
A 1920's Cinema brings to Life the History of Canada - Edmonton, Canada
Attraction Design & Art Direction, Media Design & Production
This reconstruction of the Capitol Theatre at Fort Edmonton Park faithfully recreates the exteriors and interiors of this circa 1929 cinema.
The cinema is multi purposed for theatre productions and hosts a signature immersive experience ‘Northern Light, the Edmonton Journey’ that takes the audience on an emotive journey through 11,000 years of Edmonton’s history.
The Capitol Theatre opened to the public in August 2011.
A sneak peek at a multimedia, iOS project.
Content Creation, Character Development, Storyboarding
This exciting children’s IP is currently under development. A group of key industry professionals are working together to craft a multi platformed gaming, animated and entertainment concept that combines the best of Hollywood Storytelling with the latest in Digital Interactive.
The team for this Top Secret Concept includes
John King - Creator and Writer
Chris Spearpoint - Digital Producer
Miki Shelton - Writer and Creator
Ralph Guggenheim - Advisor (Producer ‘Toy Story’ and Pixar founder)
Artisan Design - Producer
A Norwegian museum explores local history, from iron-age to modern times - Veien Kulturminnepark, Norway
Museum Master Plan, Museum Design & Art Direction
On an historical site near Oslo with over 100 burial mounds this new building and exhibition explores local life and death rituals from Iron Age to Modern times.
'The three lives of Helene' uses a fictional character from the three time periods, media, image and artefacts to explore the differences in life's rituals. Her story compares iron age finds from the site's burial mounds, local family heirlooms and modern items, and is contrasted with documented histories of the areas residents.
The history of Malaysia is brought to life in a vision that merges heritage, museum and live performance - Melaka, Malaysia
Attraction Master Plan, Design Development, Show/media Development
Melaka, a Unesco world heritage site, is a network of historic buildings and museums clustered around the remains of the fort and St Paul’s Church.
The addition of a night event explores the explosive history of Melaka and Malaysia, from founding, through invasion and colonial occupation, to independence.
An updated live water, fire and light spectacular, ‘Bahtera Merdeka’ will partner with a light and sound show, ‘Merdeka - the March to Freedom’, projected on the ruins of St Paul’s. The shows are centred around a night festival and market in the Sultans Palace and Gardens, creating a rich cultural and historic experience.
Master plan for the redevelopment and expansion of Africa, in Norway’s largest animal park - Kristiansand, Norway
Zoo Master Plan & Design Development
The Kristiansand animal park is a combined zoological garden and amusement park situated on the outskirts of Kristiansand, Norway. It is the countries most frequently visited attraction, covering an area of 150 acres.
The redevelopment of the existing Africa section and adjacent areas necessitated expansive planning and concept design. These included new enclosures and environment development for lions and gorillas, and adaptation of the existing savannah enclosure.
Attraction Master Plan & Design Development
The Heineken Experience underwent a major expansion and rejuvenation to accommodate growing numbers and to involve the visitor more fully in the process and story of brewing Heineken beer. This master plan involved re-planning in a listed heritage building and extensive concept work that set the redesign guidelines and attraction mix that were taken through to completion.
Re-opened to the beer drinking public in 2008.
2008 THEA Award for Outstanding Achievement
voted “Best Tourist Attraction in Amsterdam” for 6 years in a row. (2009-2014)
2015 Certificate of Excellence Award
A concept to re-invent downtown Vegas into a community focused entertainment precinct - Las Vegas, USA
Urban Development Concept
This concept for the rejuvenation of Downtown Las Vegas imagines re-inventing a disused casino and hotel into an arts precinct. It incorporates a modern interpretation of a fun park and carnival, a new arts hotel, a community meeting and arts place, as well as an outdoor events space and market.
The site would be connected into a multi-levelled park spine, inspired by New York’s Highline, that creates a pedestrian thoroughfare across the blocks of downtown, reinforcing the areas attraction as a place for locals.
for Artisan Design
On the northern reaches of Norway, step off the Edge of the World - Honningsvåg, Norway
Attraction Vision Plan
North Cape sits at the top of Norway, on the top edge of Europe with only the North Pole beyond it's edge. These cliffs have sparked adventure and imagination for hundreds of years; explorers searched for a passage to China or the pole, while locals and foreigners saw witches, bad omens, or the gates to hell beyond the cliffs and in the Northern Lights.
This new concept for the existing Nordkapp tourist destination on the cliffs included a theatre and exhibit, and a glass floored viewing platform that would allow guests to literally step off the Edge of the World.
with Artisan Design
client - SixSides
A media experience commemorates the contribution of Bud Selig to his favorite game and team - Wisconsin, USA
Attraction Concept and Planning
This new state-of-the-art attraction for the Milwaukee Brewers was created with, and then produced by, BRC Imagination Arts. The experience and exhibition honors the instrumental legacy of Bud Selig as he retires from his role of Major League Baseball Commissioner.
The Selig Experience includes authentic artifacts from Selig’s tenure as the Brewers owner and culminates in a surprising holovision encounter with the Commissioner. The multimedia homage immerses visitors in the history of their favorite team and celebrates the fervent loyalty shared by passionate Brewers fans.
An immersive animated tale explores agricultural sustainability - Milan, Italy
Attraction Design Concept
The theme of the 2015 World Exposition, in Milan, is ‘Feeding the Planet, Energy for Life’.
The EU Pavilion will draw attention to the role it has played as a global leader in promoting sustainable food security, supply chain and safety. As well it will draw focus to its promotion of peace, of food as a human right, and the environment within Europe and the World. The EU selected BRC Imagination Arts to develop a series of theatrical and immersive activities for the World Expo. Content and planning was developed for BRC Imagination Arts.
The rejuvenation of an ancient village merges history and life
Vision Master Plan
An ancient village, on the outskirts of a major Chinese city, was identified as a potential site to create a living historical destination. The concept combined historical sites, living museums and working farms and shops with multi-media experiences, retail and dining concepts and street performance - all developed around the changing agricultural seasons and yearly festivals.
The living museum on a series of canals would co-exist with the local population, so that modern village market life lives side by side with the traditions and lives of villages from the Qing period on.
A tropical garden in Malaysia brings together myth, culture, nature and technology
Attraction Master Plan & Concept Development
Langkawi is an archipelago of tropical islands off the west coast of Malaysia. The 99 islands are renowned for their untouched beauty, dramatic landscapes and are a Unesco Geo-park and vacation destination.
Langkawi Paradise Gardens is a eco-park concept developed for the Langkawi Development Authority (LADA). It explores the islands unique natural, mythological and cultural offer in a series of immersive natural experiences, gardens and hotels, set beside the iconic sky car and bridge on the Gunang Mat Chinchang range.