Amsterdam, Netherlands
Attraction Master Plan & Design Development
The Heineken Experience underwent a major expansion and rejuvenation to accommodate growing numbers and to involve the visitor more fully in the process and story of brewing Heineken beer. This master plan involved re-planning in a listed heritage building and extensive concept work that set the redesign guidelines and attraction mix that were taken through to completion.
Re-opened to the beer drinking public in 2008.
for BRC Imagination Arts
visitor experience created, developed & produced by BRC Imagination Arts brcweb.com
client Heineken Experience
Awards
2008 THEA Award for Outstanding Achievement
2009-2014 voted “Best Tourist Attraction in Amsterdam” for 6 years in a row
2015 Certificate of Excellence Award