Attraction Master Plan & Design Development
The Heineken Experience underwent a major expansion and rejuvenation to accommodate growing numbers and to involve the visitor more fully in the process and story of brewing Heineken beer. This master plan involved re-planning in a listed heritage building and extensive concept work that set the redesign guidelines and attraction mix that were taken through to completion.
Re-opened to the beer drinking public in 2008.
2008 THEA Award for Outstanding Achievement
voted “Best Tourist Attraction in Amsterdam” for 6 years in a row. (2009-2014)
2015 Certificate of Excellence Award